Affiliate Marketing has become one of the most popular methods for earning opportunities in Nepal, particularly among young digital creators, students, bloggers, and other professionals who want to build an online income stream without incurring heavy investment.
Before we dive into affiliate marketing in Nepal, let’s learn what affiliate marketing is and what the different benefits you can achieve when starting a career as an affiliate marketer. Additionally, with the rise of digital platforms, social media networks, and e-commerce businesses, which offer easy access to smartphones and the internet, affiliate marketing has become a viable option, yielding a highly profitable margin with nearly zero investment.
Affiliate Marketing is a performance-based business model for earning money. For simple understanding, you promote a certain product or service with your special link, and when someone you referred goes to your link and purchases a product or service, you earn a commission. These models are used by millions of advertisers and publishers worldwide, and Nepal is also catching up with this trend. Therefore, affiliate marketing is established as one of the sustainable methods of making passive or full-time income.
For more uderstanding, we have created an article where you learn about Affiliate Marketing and why start an Affiliate Marketing Business.
To understand the nature of affiliate marketing in Nepal, it is important to learn about the environment in which it has developed. Nepal has seen remarkable digital growth over few decades. And according to recent data, more than 85% of Nepalese have access to the internet, and millions use different social media platforms like TikTok, Facebook, Instagram, YouTube, and Pinterest every day. Moreover, Nepalese users are regularly searching for products and services online, and with these searches, they create a suitable environment where an affiliate marketer can provide answers and guide them towards using the right product.
With the growth of major ecommerce stores such as Daraz and Thulo, and other business models including hosting companies, internet services, and local payment gateways has fueled the growth of affiliate marketing. These companies understand the benefits of the affiliate marketing model and how they can grow their business using an affiliate program and promote their products and services
A New Opportunity as an Earning Opportunity
The traditional method of marketing your products and services has certain challenges and limitations. To break down the traditional method and explore their products and services throughout the internet, an affiliate program is a great solution with zero marketing expenses. Also, thousands of people are leaving the country every year for foreign employment, as local career options are limited, and affiliate marketing comes as a greater option for earning. Affiliate Marketing in Nepal has been introduced with an entirely new perspective, so you do not have to leave the country.
Affiliate Marketing in Nepal benefits everyone, including students, for making a side income. Housewives to make a side income when they have their leisure time and benefit from blogging and YouTubers, affiliate marketing offers an additional income source beyond ad revenue. In short, we can say affiliate marketing offers a scalable business opportunity.
Why Affiliate Marketing Attracts Nepalese Creators
There are several reasons why affiliate marketing appeals strongly to the Nepalese audience.
Minimum Investment
Affiliate Marketing does not require inventory or rent for an office and does not even require shipping. Only you require is an internet connection and a PC. If you want to grow your affiliate marketing further, you can create a website and promote a product. Otherwise, you can just promote their products and services using free social media platforms such as Facebook, Instagram, TikTok, YouTube, and Pinterest.
Income Potential is Unlimited
Earning from Affiliate Marketing is scalable. Some Creators in Nepal are earning from NPR 50,000 to NPR 300,000 and above monthly with only an Affiliate link. Earning from Affiliate marketing is not fixed or exact; it can vary based on what products or services you promote and how actively you are working.
Content Creation is easier today
With available huge library for content and the help of AI, creating content has become easier. Also, you can use different available software or programs to create any content, whether it’s visual or written, and it can be easily created using a Smartphone.
Increase in Trust for e-commerce stores
Nowadays, people are buying products online more often. This shows people’s trust in the e-commerce store, and people love to buy their products online. Some popular e-commerce stores in Nepal are Daraz, Sastodeals, Nest hosting, and more.
Introduction of International Affiliate Program for Nepal Users
Many international programs can be joined by Nepalese affiliate marketers and can promote their products for national and international consumers. Some popular international affiliate programs are Amazon, Bluehost, Awin, CJ.com, Theme Hunk, and other programs that accept Nepali affiliates through Payoneer and Wise.
Change in Consumer Behavior in Nepal
Nepalese consumer behavior has drastically changed with time. A few decades ago, most people relied on shop owners for product suggestions, but nowadays, people are searching online before they buy anything. Also, they receive reviews and ratings for the products and services, making it easier to decide on buying the product.
As an affiliate marketer, when you provide content people are looking for, you have a high chance of earning through your content and your promotional link.
The Rise of Short-Form Content
Many social media platform provides short-form content services, mainly TikTok, Facebook Reels, YouTube Reels, and Instagram Reels; they have created new opportunities for affiliate marketers. Many affiliate marketers create content for product recommendations with video, reviews, unboxing clips, tips, and “top 5 products,” including their affiliate link in their bio or on comments builds confidence to buy products among the audience and helps earn as an affiliate marketer.
The size of videos actually does not matter. Meaning there is no proven science that only the large videos benefit from making income, but even short videos, 15-30 seconds, can get more clicks than other-sized videos.
Access to a Laptop and a Smartphone
With the increase in the usage of laptops and smartphones, Nepalese have easily started their career as content creators and produce content, making it easier for the audience to make an income online. Also, as a customer, it has become the medium to receive information where millions of affiliate marketers can reach millions of their audience, creating mobile-friendly content – Visual or written.
The Emergence of YouTube in Nepal
Among many video platforms, YouTube is the most commonly consumed platform available in Nepal, and Nepalese highly rely on YouTube for entertainment, travel channels, product reviews, vloggers, tutorials, and learning platforms. Looking for an opportunity, you can easily create your own YouTube Channel and start creating content with your affiliate program and offer products and services you would like to sell related to gadgets, beauty, vlogs, and product reviews.
Types of Affiliate Marketing
Since affiliate marketing is a performance-based marketing model designed where affiliates earn rewards by promoting a company’s products and services. Different affiliates marketer gets paid based on certain actions, such as making a purchase, submitting information, improving brand awareness, or clicking on links. Below are the major types of affiliate marketing.
Pay Per Sale (PPS)
Pay Per Sale is the most commonly used affiliate marketing strategy, where affiliates earn commission when your promotional products or services result in an actual purchase. The payout depends on complete sales, and the affiliate focuses on building trust, providing detailed reviews, and making the reward higher and more sustainable.
Pay Per Sale is best for product-based businesses, e-commerce businesses, and premium offerings.
Pay Per Lead (PPS)
Pay Per Lead is another type of affiliate marketing where affiliates get rewards for generating qualified leads instead of direct sales. The lead can be any action, such as filing out a form, signing up for a newsletter, requesting a quote, or registering for a free trial.
The model is best for users as it does not require immediate payment, which often leads to higher conversion rates. Businesses benefit by building a customer database that they can later convert into paying customers.
Pay Per Lead is suitable for service-oriented companies such as educational platforms, finance, insurance, and Other SAAS companies.
Pay Per Click (PPC)
Pay-Per-Click is an amazing type of affiliate marketing strategy where an affiliate earns whenever a user clicks on the affiliate links. The major objective of PPC is for traffic generation rather than direct conversions.
The commission ranges can be lower than other affiliate programs; affiliates with high traffic platforms can generate consistent earnings. This model is mainly used for brand exposure and awareness campaigns.
The PPC is best for Content-heavy websites, Blogs, and media platforms.
Pay Per Install (PPI)
Pay Per Install is a reward type of affiliate marketing where the affiliate gets paid when your audience installs a mobile application or software via an affiliate link.
Pay-Per Install is commonly used in the mobile application and software industries, where companies aim to grow their user base rapidly.
The Pay Per Install is best for mobile apps, software tools, games, and utilities.
Pay Per Action (PPA)
Pay Per Action is a flexible model where an affiliate marketer earns when a user completes a specific action. The action can be anything from creating an account to watching a video, completing a survey, or activating certain features.
It helps advertisers to customize the action that matters most to their campaign goals, making it a versatile option.
Pay Per Action is popular among custom campaigns, engagement-focused promotions.
Recurring Affiliate Marketing
Recurring Affiliate Marketing is a type of affiliate marketing where affiliates earn commissions not just once, but repeatedly. But be aware that you make recurring income when a referred customer continues to pay for a service or subscription.
This model builds long-term passive income and encourages affiliates to promote high-quality and long-lasting solutions.
The model is suitable for subscription-based services, SAAS platforms, and membership.
Two-Tier (Multi-Level) Affiliate Marketing
Two-Tier or Multi-Level Affiliate Marketing allows affiliate marketer to earn commission in two ways- from their own direct referrals and from the sales generated by affiliates they recruit.
The model motivates affiliates to build a network while focusing on direct promotions.
Two-Tier Affiliate Marketing is suitable for rapid network growth.
Influencer-Based Affiliate Marketing
In Influencer-Based Affiliate Marketing, affiliate marketers earn commission through social media rather than traditional websites, and they promote products using affiliate links, discount codes, or story links.
The affiliate program can be suitable for influencers using social media platforms like TikTok, YouTube, Facebook, and Instagram.
Content-Based Affiliate Marketing
Content-based affiliate Marketing focuses on educational or informative content such as blogs, tutorials, comparisons, and reviews. The commission makes earnings indirectly by guiding users through valuable content before recommending a product.
The program is suitable for blogs, niche websites, and long-term digital projects.
Benefits of Affiliate Marketing
Let’s explore the key benefits of affiliate marketing, explained clearly and uniquely.
Low Investment
Affiliate Marketing requires very low investment. Unlike traditional businesses, there is no need to manufacture products, manage inventory, or handle logistics. You do not require a huge investment, but require time investment and effort into creating content, building an audience, and running digital campaigns. This makes business easy to start, making it ideal for beginners, students, and entrepreneurs with limited capital.
Do Not Require Products and Customer Support
As Affiliate marketers, you do not need to worry about product creation, packaging, delivery, and customer service. Every activity and responsibility is performed by the company. As an affiliate marketer, you need to focus on marketing, content creation, and traffic generation, making business efficient and stress-free.
Potential for Passive Income
One of the biggest advantages of affiliate marketing is potential passive income. Once you create content such as blogs, videos, or a social media platform and optimize it and gain traffic, it can continue to generate income over time without constant involvement. At the start, you required effort, and as your content gains success, you can provide long-term earnings with minimal daily maintenance.
Flexible and Scalable
Affiliate marketing offers complete flexibility mainly in working hours, locations, and marketing methods. An affiliate marketer can work from anywhere and choose products or a niche that matches their interest. In addition, the business is highly scalable, meaning you can expand by targeting a new audience, add more products, and use multiple platforms to make a higher income.
Wide Range of Products and Niches
Affiliate marketers have access to thousands of products and services, depending on products, services, and companies, including technology, finance, health, education, business, online store, and SAAS business. This allows marketer to choose niches that align with your expertise and audience, which helps in increasing credibility and conversion.
Skill Development and Career Growth
Affiliate marketing is an excellent way for individuals to learn digital marketing, SEO, content creation, data analysis, and audience engagement. Moreover, all these skills can be easily applied in other fields, thereby bringing new online business opportunities and enhancing professional development.
Global Reach
One of the major advantages of affiliate marketing is the ability of people to contact potential buyers all over the world, regardless of their location. By using online resources, it is not only possible to sell goods in every corner of the world, but also to receive commissions from customers living in faraway countries.
The worldwide accessibility offered by affiliate marketing means that the potential income from this type of business is remarkably higher than that of local or offline sales
Growth of Affiliate Marketing in Nepal
As far as I have confirmed, there are remarkable changes in how businesses attract customers and generate revenue online and on social media in Nepal. With easy internet access and the adoption of e-commerce stores, affiliate marketing has grown as a powerful mechanism for individuals and companies to earn income through digital platforms. You have to look back at traditional advertising. Businesses spend a huge amount on marketing and promoting their products, which can now be cost-effective through affiliate marketing with rewards promoters based on actual sales they drive through unique links, making it a performance-based strategy suited to Nepal’s fast-evolving online market.
With the access to the internet reaching over half of the population, millions of people are now active online, making it a suitable environment for affiliate marketers to connect products and services with consumers, and expansion in digital marketing channels.
E-commerce platforms such as Daraz, Thulo are no longer fringe players; they hold the names that many Nepalese consumers trust for online shopping. These platforms have now integrated with affiliate marketing, which allows content creators, bloggers, and influencers to earn commissions by referring buyers.
Beyond the big players, many local affiliate programs, such as web hosting companies and niche product stores, have emerged to provide competitive commissions to their users for performance tracking. We have included some of the best web hosting companies in Nepal that provide the best web hosting services and solutions in Nepal.
Impact of Content Creators and Bloggers
Content creators and Bloggers play an important role in shaping online purchasing decisions, mainly in emerging digital markets in Nepal. As consumers increasingly rely on online information before buying products or services, creators act as trusted intermediaries between brands and audiences. With the help of blogs, video content, and social media content, they educate users, build credibility, and integrate affiliate links that drive sales.
Blogging or Content Creators
Bloggers and written content creators significantly impact affiliate marketing, providing detailed information and long-term content. In Nepal, Blogs focus on product reviews, comparison, tutorials, travel experiences, and technology guides to help in making decisions. When a blogger explains the benefits, pricing, and real-world usage of a product, readers are more likely to trust the recommendation and click affiliate links.
The major advantage of blogging is searching engine visibility. The well-optimized Nepali blogs appear on Google when users search terms like Best Washing machine in Nepal or Refrigerator Pricing in Nepal. The organic traffic brings consistent visitors over time, making a sustainable source of affiliate income.
Video Content or Influencers
Video makers and influencers exert a very powerful, emotional, and instant influence on the viewers. Video platforms such as YouTube, TikTok, Instagram Reels, and Facebook are hugely popular in Nepal, particularly among the youth. The video creators engage with the audience through visual demonstrations of the products, showing their actual use, and sharing their personal stories. This creates a much stronger bond than when only text is used, thus making affiliate promotions seem more trustworthy and less distant.
The influencers, too, are afforded the perks of high engagement and swift reach. One product review or recommendation video can instantly get thousands of views, thus redirecting immediate traffic to the affiliate links. Nepal has several influencers who work with e-commerce, gadgets, fashion, and digital services, thereby allowing brands to reach their target audiences at lower costs. As video consumption continues to grow in Nepal, influencers are seen as indispensable partners for the growth of affiliate marketing and the spread of brand awareness. Best Affiliate Programs in Nepal.
Affiliate Marketing Strategies That Work in Nepal
Affiliate Marketing in Nepal requires a localized and trust-driven approach. Global strategies can be applied, but not as perfectly as in other countries. The reason is different Nepali consumer behavior, digital habits, language preference, and government laws regarding e-commerce. Also, with growing internet access and an increase in e-commerce adoption, affiliate marketing needs to provide the right content with the right strategy, with local relevance to achieve strong and sustainable results.
SEO Strategies
Search Engine Optimization (SEO) is one of the effective and long-term affiliate strategies in Nepal. A Nepalese affiliate marketer can rely on Google to research products, compare prices, and find a reliable store. Articles with well-structured blog posting, fast-loading websites, mobile friendly design, and locally focused content improve search ranking. Since competition is still lower compared to international markets, affiliates who invest early in SEO can dominate niche keywords and generate consistent income over time.
For Beginners, we have created easy guidelines on SEO (Search Engine Optimization) for Beginners. Learn more about Search Engine Optimization for new starters.
Social Media Strategies
Social media platforms play a massive role in Nepal’s digital ecosystem. Popular social media in Nepal include Facebook, Instagram, YouTube, TikTok, and other social sites that can be used by different age groups can Leveraging these platforms, creating engaging post, short videos, and product demonstration with added affiliate links.
Email Marketing
Email Marketing is a powerful affiliate strategy that you know how to use correctly. Collecting email through blogs, free guides, discount offers helps affiliates to create direct relation and easy communication with their audience. Regular newsletters featuring product recommendations, deals, and helpful tips to generate traffic and higher conversion rates.
Review and Comparison Content
Review and Comparison content is are highly effective article in Nepal, where consumers seek reassurance before purchasing a product online. Providing detailed information with pricing, features, pros and cons, and real customers reviews helps readers make a confident decision to attract high-intent buyers.
Using Nepali Language Content
Creating any content in the Nepali language is a powerful strategy. You can easily grab a large number of Nepal’s online audience who feel more comfortable consuming content in Nepali, mainly the audience outside major urban areas. Also, using the Nepali language reduces competition and helps affiliates connect emotionally with their audience.
What are the Different Challenges of Affiliate Marketing in Nepal
Starting an affiliate marketing business in Nepal is easy with the available local and global affiliate networks. However, as an affiliate marketer in Nepal still faces several structural and practical challenges that lead to failure in the affiliate business. Nepal’s digital ecosystem is still in an infant stage, which creates obstacles for affiliates, mainly beginners. Understanding these challenges is essential for building realistic strategies and long-term success.
Payment Restriction
One of the biggest challenges of affiliate marketing in Nepal is payment limitation for the global affiliate network. Many international affiliate programs rely on payment methods such as PayPal, Stripe, or direct bank transfer, which are either unavailable or restricted in Nepal. This makes it difficult for affiliate marketers to receive earnings smoothly on time.
Limitation on Limited Affiliate Program
Compared to the international market, Nepal consists of limited local affiliate programs. A few known affiliate programs available in Nepal are Daraz (Difficult to Join Affiliate Program), Web Hosting companies available in Nepal, Handicrafts online stores, and other referral companies. Many Nepalese businesses are unaware of affiliate marketing or are hesitant to adopt it. Some local programs lack a proper tracking system, transparent reporting, and timely payouts. Without professional affiliate infrastructure, affiliate marketer may struggle to explain their affiliate strategy and build long-term benefits with Nepalese available affiliate Networks.
Competition and Content Quality
As many people enter affiliate marketing, competition is increasing, mainly in popular niches such as electronics, hosting services, and online shopping platforms. Therefore, many affiliate marketers create similar content, leading to saturation and reduced visibility. Another limitation is content quality. Low-effort articles, copied reviews, and misleading promotions reduce audience trust. Google and users both favor high-quality, original, and helpful content.
SEO and Google Ranking Challenges
SEO continues to be a significant strategy, but getting a higher position in Google is getting harder and harder. The search algorithms give more importance to the authority, user experience, and relevance of the content, which is not easy to satisfy for new Nepali sites that have only a few backlinks and low domain authority.
Furthermore, technical SEO is one of the areas where most affiliates lack knowledge, and this includes the optimization of site speed, mobile-friendliness, and content structuring. Mobile devices are the primary means for internet access in Nepal, and websites that are not optimized well for mobile attract a lot of visitors who leave without taking any action, which, in turn, is a factor that negatively impacts their rankings. The local affiliates are already dealing with the challenge of competing against well-known global websites when it comes to SEO success.
Tools Needed for Affiliate Marketers in Nepal
Affiliate marketing is booming in Nepal, driven by the increasing use of the internet and smartphones. However, the success of affiliate marketing in Nepal depends on utilizing the right tools for affiliate marketing. As a beginner, you need to understand all these available tools, from finding the best topics to creating a high-performing site and tracking the links, and managing affiliate URLs. Here are some important tools needed for affiliate marketers in Nepal.
Keyword Research Tools
To attract Nepal’s online shoppers, affiliates must pick a high-demand available search tool, and these keyword research tools help understand what people are searching for globally or locally. These tools help affiliate marketers to identify popular search terms, search volumes, competition level, and user intent. With proper keyword research, you will be able to reach the right audience with greater volume, increasing your affiliate business success.
For Nepalese affiliate marketers, keyword tools are important because competition is still moderate compared to the global market. If you target long-tail and location-specific keywords like best washing machine in Nepal or Top Brands in Nepal, an affiliate marketer can rank your site faster and attract buyers who are ready to make a purchase. Keyword research tools guide content creation and ensure efforts are focused on topics that generate traffic and revenue.
Analytics Tools
Analytic tools allow affiliate marketers to track website performance and user behavior. These analytic tools help to provide different important data, including traffic sources, page views, bounce rates, and conversion activity. This different information helps marketers to understand which content works and which requires improvement.
In Nepal, Analytic tools are essential for optimizing user experience, and affiliates can easily identify whether the visitor comes from Google, social media, email campaigns, or organic.
WordPress Themes and Plugins
WordPress is a powerful and popular CMS software for creating and managing a website. As an affiliate marketer, WordPress is a suitable platform to create a site suitable for an affiliate business, considering the website to be fast, mobile-friendly, and visually appealing, which builds trust among Nepali users.
WordPress consists of themes and plugins, creating a fully functional website and extending website functionality that simplifies affiliate marketing tasks. Different important WordPress plugins, such as SEO plugins, security plugins, page builders, newsletters, and other plugins, help to improve your affiliate website and build professional websites without requiring advanced technical skills.
Email Marketing Platforms
Email marketing platforms are essential tools for affiliate marketers in Nepal who want to create long-term relationships with their audience and generate affiliate sales. Unlike social media and social traffic, email provides direct access to your audience without depending on changing algorithms.
In Nepal, there are high challenges with payment restrictions and audience trust; email marketing helps create credibility over time. With valuable content, affiliate marketers can establish trust, educate their audience, and guide them toward informed buying decisions.
What are the best Email Marketing Platforms for Affiliate Marketers in Nepal?
We have selected the best free and top used affiliate-friendly email marketing platforms, and they are-
Mailchimp- Free and user-friendly email marketing platform, making it suitable for beginners.
GetResponser- Popular for strong automation and landing page features.
ConvertKit: Suitable for content creators and bloggers.
MailerLite- The email marketing is suitable as an affordable and beginner-friendly option.
Link Cloaking and Tracking Tools
Link Cloaking and Tracking tools are important and play a vital role in the success of affiliate marketers all over the world, including Nepal, by transforming affiliate links in a managed way with proper optimization. These affiliates’ cloaking and tracking tools are important and play a vital role in the success of affiliate marketers all over the world, including Nepal, by transforming affiliate links in a managed way with proper optimization. These tools help affiliate marketers to organize a large number of affiliate links efficiently and reduce manual work, and maintain full control over the promotion of blogs, emails, and social media platforms.
In Nepal, online trust is still developing, and users are cautious about unfamiliar links. Link cloaking removes long, confusing tracking parameters and replaces them with short and professional links that align with your website and brand name. This helps affiliate marketers to increase click rates and also increase brand authority with user confidence.
Affiliate marketing has become more competitive, and placing raw affiliate links is no longer effective. Search engines, audiences, and platforms provide suitable conditions reflecting professionalism, transparency, and performance optimization.
In short, ink cloaking and tracking tools are used for building trust, improving efficiency, maximizing conversions, and scaling affiliate marketing to sustain affiliate marketing in Nepal.
Some Popular Link Cloaking and Tracking Tools that are best for affiliate marketers in Nepal.
Pretty Links: Best for WordPress users who convert long affiliate links into clean and branded links.
ThirstyAffiliates: Another popular tool for WordPress users that lets you categorize and organize links.
Bitly: Bitly is a popular link shortener with a basic tracking option.
TinyURL: A Simple and fast link shortener that does not require an account for quick cloaking.
Rebrandly: The tool lets you use a custom domain for stronger branding and provides click tracking, analytics, and team workflows.
Legal and Tax Considerations
Affiliate marketing in Nepal is rapidly growing as more individuals and businesses earn through blogs, websites, YouTube, and social media platforms. You need to consider that earning online may seem informal, but making affiliate income should be recognized as taxable income in Nepal. Therefore, you need to understand that legal and tax responsibilities are essential to build a sustainable and compliant affiliate marketing business.
Income Declaration
Income earned through affiliate marketing must be declared to the Inland Revenue Department (IRD) of Nepal. No matter whether you are connected to international affiliate programs – Amazon Associates, Hosting Companies, Commission Junction, Impact, and so on, or local companies – Daraz, Hosting companies, and other e-commerce companies. They are considered personal or business income.
Tax Rules for Online Earning In Nepal
Affiliate marketing income is considered self-employed or business income in Nepal. So, online earnings are not free from tax, even if payments come from broad sources, and it depends on total annual income. Individuals need to pay advanced tax or file an annual tax return. If income grows significantly, VAT registration may be required in certain cases.
Maintain Proper Records on Earnings
You need to maintain proper financial records for affiliate marketers in Nepal. Maintain accurate records to simplify taxes and protect you and your business during audits or income verification. Use spreadsheets, accounting software, or a simple format that can make record management easier and well-organized.
Conclusion on Affiliate Marketing in Nepal
As beginners, affiliate marketing in Nepal is one of the most accessible ways to enter the online business in Nepal. To start your affiliate marketing business, you do not require a huge investment, no product or service creation, and you can work with your flexible time. But you also need to be concerned that earning results may not be instant and require consistent learning, quality content creation, and promotion of your content. You require a lot more patience and dedication; affiliate marketing can turn into a reliable income source.
Many people explain affiliate marketing as a get-rich-quick scheme. So, Affiliate marketing is not a get-rich-quick scheme, but a legitimate and scalable digital business model whose success depends on strategy, consistency, and professionalism
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